With the goal of bringing colour and joy to people’s lives, beauty to cities, and preserving historic and important buildings for society, Coral Paints revitalised Recife.
The city of Recife, which has one of the fabric producing branches of the company, has been renovated with the joy of color by a campaign that involved about 250 residents and volunteers from Coral. The street Rua Bom Jesus was renovated by painting the facades of 25 properties.
The venue combines history, culture, business, and entertainment in one location. Various attractions interact with different types of audiences and all social classes who go to the shows and carnival. This diversity present in the neighborhood inspired the choice of colors that left Rua do Bom Jesus even brighter with the project Tudo de cor para você.
“We live in a time of love for our city, where people are using the streets, squares, and sidewalks a lot and we can beautify the city with this project from Coral, which is very important. Recife’s people undoubtedly have a lot to thank Coral this great campaign.”
Find out more about Coral in Brazil here.