Tudo de cor joins the global campaign “Educação não é crime” (Education is not a crime) on the fight against intolerance and prejudice. The side wall of the Building Arapuã, located in the center of São Paulo, was signed by plastic and wall artist Apolo Torres.
The painting, which took place on July 7th, aimed to provoke a reflection on the difficulties that people go through in the quest for proper education. It is even wider than the original objective of the project – add color – since it promotes reflection towards people’s lives.
“Since then, renowned artists from around the world have created murals to defend the universal right to education and attack the oppression, the intolerance and the prejudice that young people suffer,” says Flávio Rassekh, project coordinator in Brazil.
“The objective of the intervention is to provoke reflection on the difficulties teenagers face to access education,” says the artist Apolo Torres.
“Using my work to draw attention of society to a highly relevant topic brings me immense pleasure,” he adds.
“Thanks to this partnership, we not only fulfilled our mission, which is to add color to people’s lives, but we also promoted a discussion of a fundamental issue: the universal right to education,” concludes Marcelo Abreu, institutional marketing manager for AkzoNobel Decorative Paints and Tudo de cor’s project leader.
Find out more about Coral in Brazil here.