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Let’s Colour Social Experiments

Psychological studies demonstrate that colors can have a significant influence on our mood and behavior. Inspired by this, we conducted various experiments using our products, to demonstrate that paint really does have more power than we think!

We present our “Social Experiments” video series. It features five color experiments in public spaces and tells the surprising story about the impact of paint and colors on our everyday lives.

Double Stairs experiment

"Double Stairs" is a fun social experiment with colors that tells a surprising story about how paint can change our behavior in everyday situations.

Escalator experiment

This amusing social experiment demonstrates how a coat of paint can improve our everyday decisions and encourage people to use the stairs instead of the escalator.

Ruined Stairs experiment

A social experiment that shows the power of paint to brighten up your day! This inspiring video shows how paint cannot only transform and run down the stairway but can also generate a range of positive emotions: smiles, hugs, kisses, memories...

Elevator experiment

This entertaining social experiment uses a popular cultural reference from the movie "Shining" and illustrates how colorfully painted walls can transform our perception and make identical things appear quite different.

Athletic Track experiment

This fun social experiment tells the story of paint inspiring more active living and encouraging people to lead a healthier and more fun lifestyle. This video proves that our Unexpected Courts program really brings improvement to communities around the world.

  • Double Stairs experiment

  • Escalator experiment

  • Ruined Stairs experiment

  • Elevator experiment

  • Athletic Track experiment

  • Let’s Colour on Social