The Colorful Hill Kuşadası, Turkey

Welcome to one of the most ambitious Let’s Colour projects so far!

The Tepe neighborhood in Kuşadası was an area that was neglected for years, an area that wasn’t suitable for living and that was even close to being demolished. Now the 400 families who live there enjoy their new colorful life thanks to the power of paint! The impact of this transformation goes beyond that…

One of the biggest “Let’s Colour” activities so far

More than 400 homes are being revitalized in the town of Kuşadası on Turkey’s western Aegean coast as part of our “Let’s Colour” program. Now in its final phase, the project is focused on brightening up homes in the Tepe neighborhood. As well as helping to improve the lives of the 2,000 Tepe residents, the colorful makeover is also starting to attract curious visitors.

Carried out in partnership with the local community, the Venuart Group and the Kuşadası municipality, the ongoing project involves using more than 50,000 liters of Marshall paint and is one of the biggest “Let’s Colour” activities so far.

A place everybody once avoided…

Although Kuşadası is a touristic city visited by tens of thousands of people during Summer, the Tepe neighborhood (placed on a hill overlooking the city harbor) was considered a scary dead-end that was avoided by everyone – both the locals and the tourists.

This made the lives of the local residents very challenging: the local economy suffered, many families wanted to move out, and the worst thing was – the people were ashamed of admitting they live there.

And today it’s the main city attraction everyone wants to visit!

After months of transformation, the neighborhood became a local attraction!

It now is a beautiful landmark that attracts tourists, the locals are no longer afraid to visit, and many photographers from around the world are coming here to take colorful pictures – turning the place into an Instagram hotspot!

Long-lasting effects & name change

The transformation left an impact that goes beyond the painted facades, rooftops, streets and stairs. The improvement was so powerful that the neighborhood that once had no official name is now popular under a new name: The Colorful Hill!

After all this, local residents no longer think about moving out, as they feel quite proud to live on the Colorful Hill.

Economic impact

With paint came a new hope. Local people recognized this Let’s Colour project as a great opportunity to change their lives! Many local residents are now inspired to open cafés, flower stores, craft shops, and local touristic guides will start to organize tours for everyone to visit the neighborhood and experience the colors first hand.

This will make the entire area flourish ever more!

Collaborative effort

It took more than a year to add color to people’s lives, but more than 400 families now enjoy their new colorful life.

In order to achieve all this, Let’s Colour teamed up with the Municipality of Kuşadası, and an ambitious local art duo – VENUA.

This colorful cooperation successfully managed to accomplish what seemed unthinkable by many – the entire hill was painted and the lives of thousands of local residents were transformed.

Find out more about Marshall in Turkey.