Let’s Colour supports Sacha Jafri’s record-breaking project in Dubai

Let’s Colour is supporting the renowned artist Sacha Jafri in his attempt to create the largest painting ever made on canvas and raise over $30 million for the health and education of those in need. To paint his way into Guinness World Record Book and add color to the lives of people across the globe, Jafri is using Dulux paint products.

The Journey of Humanity by Sacha Jafri

Celebrated artist Sacha Jafri is attempting to create the world’s largest ever canvas painting – and he’s using Dulux to paint his way into the record books.

As the world went into lockdown during the Covid-19 pandemic, he embarked on an interesting journey. Jafri decided to create a painting titled ‘The Journey of Humanity’, which is supposed to help children in need and break the world record as the largest art canvas ever made.

Alongside Let’s Colour, Jafri’s inspirational idea has received global recognition. Dubai Cares, UNICEF, UNESCO, UAE government, the Global Gift Foundation charity, and 100 influential public figures from all over the world also supported the Humanity Inspired project.

Let’s Paint the World a Different Colour

The Humanity Inspired project under the tagline Let’s Paint the World a Different Colour, involves creating a 160 meters long painting, which is larger than two soccer pitches laid end-to-end.

However, its impact will go far beyond its size.

Sacha Jafri invited children from all over the world to participate in the creative process. The children were invited to portray the world by sending their drawings themed around isolation and connection. Being a part of the global partnership with AkzoNobel, children from SOS Children’s Villages Pakistan also participated.

Jafri will thereafter, incorporate these artworks into the first layer of his canvas within circular portals. These portals will visually transcend us into a better, more colorful future, as seen through the eyes of children.

Once the work is completed, the canvas will be split into 60 artwork pieces. Each of them will be individually framed, numbered, signed, cataloged, and then sold via an online charity auction

Let’s Colour and Jafri – together for humanity

With Let’s Colour we are committed to giving a positive impact to communities by uplifting and inspiring people’s lives through the power of paint and color. Through this contribution to Humanity Inspired Project, we aim to support Sacha in achieving his goal to support children across the world in need of our help in the streams of education and health.

“As a brand, we believe in the power of paint to make people’s lives more livable,” said Jasbir Gill, Regional Director, Middle East and Africa. “We are so glad to contribute to this project that is very much aligned with our mission in adding color to people’s lives,” he added.

“My initiative, Humanity Inspired, aims to be a catalyst for true societal change – a springboard for a better future for everyone. Furthermore, I’m delighted to have the support of Dulux and AkzoNobel in this record-breaking project, which has been called the ‘largest artistic, social, and philanthropic initiative in history’,” concluded Jafri.

Find out more at Dulux Arabia.