Let’s Colour turned Suryatmajan Village in Yogyakarta, Indonesia, into a visual spectacle, gaining recognition as a Tourism Village. Beyond vibrant murals and colorful walls, this project symbolizes both economic growth and community empowerment. It highlights the cultural diversity of the village and positions Suryatmajan Village as a vibrant tourist spot, all thanks to the power of paint.
A Palette of Community Impact
Dulux Let’s Colour has brought life to Yogyakarta’s Suryatmajan Village, as a vibrant testament to the transformative power of paint and community spirit. After the makeover, Suryatmajan has been recognized as a Tourism Village at the Indonesian Tourism Village Awards 2023, solidifying its position as a colorful hub with a positive impact.
As part of this Let’s Colour project, colorful murals were painted on walls, fences, roads, and houses, transforming nearly 2,700 square meters. Using 800 liters of Dulux paint, an artistic canvas unfolded across the village.
The colorful paint job involved students doing the field work, the Bergada Rakyat Suryatmajan (soldier troops of Suryatmajan Village residents), 30 community members who actively participated after having gained valuable training, and 20 AkzoNobel volunteers who contributed their time and expertise. This collective effort radiated a positive impact, touching the lives of more than 500,000 people in Suryatmajan and making the village a popular landmark that will attract tourists with its captivating artworks.
Beyond The Brushstrokes
Besides the mesmerizing murals, Suryatmajan Village offers many tourist attractions. Visitors can enjoy the Onthel Cycling Heritage Tour, a leisurely journey along the Philosophical Axis line: Krapyak Stage, Yogyakarta Palace, and Tugu Pal Putih. They can also enjoy the earthy goodness of mushroom bakpia, chips, and satay cultivated by Suryatmajan’s villagers. In addition, creative people can participate in workshops on recycled craft, making unique brooches or clothing chains.
Now, the village is eagerly awaiting a wave of visitors, who will boost the local economy. As part of the Let’s Colour initiative, Suryatmajan Village is emerging as a living masterpiece, illustrating the positive power of paint on people and communities across Indonesia.
A Kaleidoscope of Transformation
This Let’s Colour project in Suryatmajan illustrates the profound influence of paint and colors, going beyond transforming spaces to uplifting lives and entire communities. Since the unveiling ceremony on March 16th, it signified not only a visual revival, but also a tangible reflection of the positive change this initiative brought about in the village of Suryatmajan.
Acting Mayor of Yogyakarta, Sumadi, S.H., M.H., said: “Yogyakarta is one of the main tourist destinations widely known to domestic and foreign tourists. Currently, the tourism industry is starting to move in a positive direction. Yogyakarta continues to innovate to attract tourists, including by beautifying its villages. We congratulate the Suryatmajan Village community on its recognition as Colourful Suryatmajan Tourists Village. This achievement reflects the positive results of Dulux’s Let’s Colour to support the community of Suryatmajan by painting murals on the walls of their houses, fences, and roads to attract more tourists, stimulate the local economy and improve the well-being of the people in the community.”
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