The Vasco da Gama community has welcomed our Let’s Colour initiative. “Mais vida nos morros” (More life in the hills) uses more than 6,500 liters of Coral paint to bring self-esteem and citizenship to the community that is part of the City Hall program, which reaches the mark of 1,000 families benefiting from the partnership.
Locals choosing the colors
After the communities of Alto do Burity, Sítio São Brás and Beberibe, it was Vasco da Gama’s turn to feel the transformational power of paint in the environment and in the people’s lives. To change the environment they live in, residents of this community were ready to paint the neighborhood. They have chosen the colors all by themselves and did all the work together with our volunteers. As their community was craving for a change, this project encouraged the residents to believe in a brighter future for their families. The partnership between locals and Coral turned out to be uplifting and life-changing.
Creating a better future with paint
In collaboration with AkzoNobel’s decorative paint brand Coral, “Mais vida nos morros” is a project led by the local government that stimulates the economic development of communities and provides urban and environmental change, with actions of painting, entrepreneurship, creative economy, and productive inclusion. This program reached the mark of more than 19 thousand liters of paint with 350 families who painted their homes in Vasco da Gama. Last but not least, a thousand residences were transformed by this partnership.
“More than protecting and beautifying homes, public spaces and historic heritage, we wanted to improve the lives of people – and especially young people and children,” said Elaine Poço, director of Sustainability at AkzoNobel for Latin America.
Celebrating 10 years of color and optimism
“Mais Vida nos morros” is in tune with Coral’s Tudo de Cor para você (Let’s Colour) Movement, an initiative that is within the Social pillar of the company’s Sustainability strategy. The program aims to help children, families and communities in need, by creating happy homes where they can flourish. Our Coral Tudo de Cor initiative, which celebrates 10 years in August, has already transformed over 10,000 properties in Brazil, and we are looking forward to the years ahead of us.
Find out more at Coral in Brazil.